Privacy Policy

The Whitlock ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, stay with us, dine with us, or otherwise interact with our property at 16 Church Street, Lenox, Massachusetts.

Information We Collect

We may collect the following categories of information:

• Reservation and stay details, including name, postal address, email address, phone number, payment card information, arrival and departure dates, room preferences, and special requests.
• Dining and event information, such as party size, dietary preferences, and event coordination details you share with us.
• Government identification, where required by law at check-in.
• Automatically collected information, including IP address, browser type, device identifiers, pages viewed, and referring URLs, gathered through cookies and similar technologies.
• Communications you send to us by email, phone, web form, or social media.

How We Use Your Information

• To process reservations, payments, and on-property services.
• To personalize your stay and respond to requests.
• To send transactional messages, confirmations, and pre-arrival information.
• To send marketing communications where permitted, which you can opt out of at any time.
• To operate, secure, and improve our website and services.
• To comply with legal obligations, including tax, accounting, and lodging regulations.

How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers who support reservations, payments, email, analytics, and hosting.
• Affiliated properties within our hospitality group when needed to deliver services.
• Government agencies or law enforcement when required by law or to protect our rights.
• Successors in the event of a merger, acquisition, or sale of assets.

Cookies and Analytics

Our website uses cookies and similar technologies to operate the site, remember preferences, and measure performance. See our Cookie Policy for details and choices.

Data Retention

We retain personal information for as long as needed to provide our services and to comply with legal, tax, and accounting requirements. When information is no longer needed, we securely delete or anonymize it.

Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.

Your Choices and Rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information; to object to or restrict certain processing; and to opt out of marketing communications. To make a request, contact us using the details below. We will verify your request and respond within the time required by applicable law.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

International Visitors

The Whitlock operates in the United States. If you access our site from outside the U.S., your information will be processed in the U.S. under U.S. law.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision.

Contact Us

The Whitlock
16 Church Street, Lenox, Massachusetts 01240
hello@thewhitlock.com
+1 (413) 637-3330